I've actually done the work.
Not just advised on it from the outside. Built products, overhauled operations, closed deals, launched businesses. Fifteen years of it.

Credentials
- 15 years across telecoms, finance and technology
- 9 products built and launched in 2025 and 2026
- Master's degree in International Business and Leadership, University of York
- Based in Spain, working with clients across Europe and the UK
Background
My career started in telecoms and finance, cutting my teeth on wholesale infrastructure, operational transformation and B2B onboarding. It was slow, careful work. The kind that teaches you exactly what breaks inside larger organisations, how to fix it properly.
These days I focus on product and operations for smaller companies. Running growth, shipping software, building the things most agencies would outsource. Across 2025 and 2026 I designed, built and launched nine products end-to-end, covering training, process mapping, ESL education, reading, viewing, personal AI companions, football academy onboarding, UK trades admin and Spanish factura reconciliation.
Based in Spain, working with clients across Europe and the UK. I take on fewer engagements than a typical agency, which means you get me, not a junior. I do the work myself, from first call to final handover.
How I work
Fast to start
No lengthy briefing process. I scope it quickly and get moving.
No retainer required
Project-based by default. Ongoing is available if it makes sense.
Handover included
You own everything. I hand over clean code, documentation and access.
Plain English
I'll tell you what's worth doing and what isn't, without the jargon.
If the shape of your problem sounds like something I could help with, the fastest way forward is a short call. Get in touch. I reply within two working days.