Recent work

A selection of recent engagements.

Client names and outcomes are included where I have permission.

Fast to start

No lengthy briefing process. I scope it quickly and get moving.

No retainer required

Project-based by default. Ongoing is available if it makes sense.

Handover included

You own everything. I hand over clean code, documentation and access.

Build

PLYRMATCH

Two bespoke portals for a football player placement business: an internal CRM to run the pipeline, and an interactive portal for the players themselves.

Designed and built an internal CRM and staff portal that tracks every player from first enquiry through calls, offers and payments to placement with an academy, club or camp.
Built a customer-facing interactive portal where players and their families build a profile, see their options and move through the placement process themselves.
Connected the two, so what a player does in their portal shows up in the CRM without the team chasing emails or rekeying anything.
Handled the build end-to-end, from scoping the workflow with the team to launch.

Result · The whole placement pipeline in one system, staff side and player side.

BuildConsult

Tapas Rufina

A full custom portal built to their requirements, running the whole operation from the day’s deliveries through to the year’s accounts.

Consulted on how the business actually runs day to day, then designed one system to replace the spreadsheets and paper notes behind orders, clients and pricing.
Designed and built a full bespoke portal covering orders and deliveries, income, expenses and profit, with per-client pricing, product sizes and Spanish IVA handled correctly throughout.
Automated the expense side with an inbound feed that files supplier invoices against the right expense concept without anyone rekeying them.
Handled the build end-to-end, shaped around the owner’s working day — on the phone while the deliveries happen, on the desktop when the month is closed.

Result · Orders, accounts and IVA in one place, updated as the work happens.

ConsultBuild

MST Sports Tours

Strategic consultancy to future-proof the business, alongside a full custom portal built to their requirements.

Consulted on business strategy to identify growth opportunities and future-proof operations in a competitive market.
Designed and built a full bespoke portal tailored to MST Sports Tours' operational and commercial requirements.
Translated business needs into a scalable technical solution, handling the build end-to-end.

Result · A clear strategic direction and a working portal delivered to spec.

Build

Intellibre, Intelvidre, Intelpodre, Captabar, MaphioAI, Mimirax, Trade Relay, TeachESLPro, trAInedup.ai & International Academy Portal

Ten digital products, launched across two years. Product, build, go-to-market, SEO and support.

Built and launched ten digital products end-to-end, covering product, build, go-to-market, SEO and support.
Handled the full technical build independently using React, Firebase Cloud Functions and AI workflows.
Set up lead generation and content funnels that brought in early users and paying customers.
Ran content, onboarding and support at near-zero overhead using AI automation.

Result · Ten products shipped and live across 2025 and 2026.

ConsultDeliver

ACFC Academy

Multi-channel revenue overhaul across recruitment, sports camps and international tours.

Designed and rolled out a multi-channel revenue model across recruitment, sports camps and international tours.
Overhauled CRM, client onboarding and quality control, improving day-to-day consistency and customer satisfaction.
Built international partnerships across UK, US, Europe, Canada and Australia.
Introduced AI and automation tools that lifted lead conversion and improved customer experience end-to-end.

Result · Highest revenue year on record.

BuildConsult

TalkTalk Wholesale Services

End-to-end telecom product and partner onboarding into wholesale infrastructure.

Ran end-to-end onboarding of new telecom products, partners and enterprise clients onto wholesale infrastructure.
Worked alongside commercial teams to shape competitive B2B solutions that helped win new contracts.
Identified and delivered system improvements that made onboarding measurably faster.

Result · Faster onboarding, better B2B conversion.

Consult

Temple Finance

Operational improvements and early digital transformation across the full customer journey.

Drove operational improvements across the full customer journey, reducing friction end-to-end.
Built a custom inventory management tool, replacing spreadsheets. Made reporting accurate and daily work faster.
Designed and integrated API-based systems that tightened post-sale support.
Led early digital transformation programme that laid the groundwork for later scale.

Result · Laid the foundation for scalable growth.